{"id":7962,"date":"2025-03-19T14:11:34","date_gmt":"2025-03-19T19:11:34","guid":{"rendered":"https:\/\/localhost:10018\/?p=7962"},"modified":"2025-03-19T14:11:34","modified_gmt":"2025-03-19T19:11:34","slug":"neel-schaffer-expands-marketing-leadership-with-carrie-counts","status":"publish","type":"post","link":"https:\/\/www.neel-schaffer.com\/2025\/03\/19\/neel-schaffer-expands-marketing-leadership-with-carrie-counts\/","title":{"rendered":"Neel-Schaffer Expands Marketing Leadership With Carrie Counts"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-7965\" style=\"padding-left: 15px; padding-bottom: 5px;\" src=\"https:\/\/www.neel-schaffer.com\/wp-content\/uploads\/2025\/03\/Carrie-Counts-214x300.jpg\" alt=\"\" width=\"214\" height=\"300\" \/>COLUMBIA, S.C. (March 19, 2025) \u2013 Neel-Schaffer is pleased to welcome Carrie Counts, CPSM, as the newest Marketing Manager on our team. With nearly 15 years of experience in the Architecture, Engineering, and Construction (AEC) industries, Carrie is a proven leader in proposal and RFP management, digital marketing campaigns, and data management.<\/p>\n<p>In her role, she will work across our nine-state footprint, refining how we collect, organize, and manage marketing data to enhance our responsiveness to client needs and industry opportunities.<\/p>\n<p>\u201cI understand the importance of data-in, data-out, and how that relates to producing a better product,\u201d Carrie said. \u201cBy streamlining processes, we free up time to be more creative and strategic, ultimately delivering greater value across the company.\u201d<\/p>\n<p>Kelly Tam, PCM, CDMP, Vice President of Marketing, added: \u201cWe are thrilled to welcome Carrie to our team! Her experience and leadership will elevate our marketing efforts and enhance how we support and collaborate with clients. With her strong industry relationships and strategic approach, she will be key in driving innovative and tailored solutions.\u201d<\/p>\n<p>Carrie is active in the Society for Marketing Professional Services (SMPS), serving as the Palmetto Chapter Past President\/Chapter Advisor and currently as the Programs Chair and Advisory Board Member for the SMPS Southeast Regional Conference. She credits SMPS for keeping her at the forefront of AEC marketing trends.<\/p>\n<p>\u201cMarketing in the AEC industry is unique,\u201d Carrie said. \u201cHaving a network like SMPS gives us access to information, resources, and collaboration with like-minded professionals. We\u2019re always developing new strategies and striving to improve, and SMPS helps me stay ahead of the curve.\u201d<\/p>\n<p>Carrie holds a Certified Professional Services Marketer (CPSM) designation from SMPS and earned a Bachelor of Science in Computer Science Information from Limestone College.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COLUMBIA, S.C. (March 19, 2025) \u2013 Neel-Schaffer is pleased to welcome Carrie Counts, CPSM, as the newest Marketing Manager on &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-7962","post","type-post","status-publish","format-standard","hentry","category-people"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neel-Schaffer Expands Marketing Leadership With Carrie Counts - Neel-Schaffer Engineering<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neel-schaffer.com\/2025\/03\/19\/neel-schaffer-expands-marketing-leadership-with-carrie-counts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neel-Schaffer Expands Marketing Leadership With Carrie Counts - Neel-Schaffer Engineering\" \/>\n<meta property=\"og:description\" content=\"COLUMBIA, S.C. 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